Welcome to Calling the Shots.

Calling the Shots is read by the sharpest observers and operators in comms, tech, China strategy, and media. People who understand that perception and narrative create enterprise value and the power to call the shots.

From Shein’s China-shedding to Manus AI’s not-so-quiet-exit. From TikTok’s political theater to RedNote’s signals on culture and tastemaking. From DeepSeek’s market shock to Pop Mart’s emotional capitalism. From dual narratives that create billions in value to the ones that destroy it overnight. Whether you are trying to avoid making the comms mistakes others have made, or read China news from a different lens, there is a story for you at Calling the Shots.

My name is Ivy Yang, and I’m the founder of Wavelet Strategy, a New York-based reputation management consultancy. I work with my clients on their thought leadership, go-direct content strategy, and PR and communications.

In addition to Calling the Shots, I write a column for FT Chinese called 话语权时代。

To get in touch, please email me at ivy@waveletnyc.com

https://waveletnyc.com