China's media landscape and PR practices demystified
WeChat's role in spreading news; can PR "buy" positive coverage in China; and US-China media landscape comparison
Calling the Shots is setting the record straight: what's public relations? How is it done differently in China and the US?
I got to bounce ideas with my friend Shu Hu, who has worked for several high-profile tech companies in China in the past decade, and we are going talk about the following "tabooed topics":
How vital is WeChat as a medium for news and PR in China?
Can one buy positive coverage in China?
In China, can negative articles be retracted if companies asked?
What are some of the Faux Pas when working with US media and reporters?
She graciously offered her insights and translated her thoughts below, with my edits and additions.
A Brief History of Public Relations
The industry of public relations is both ancient and modern. In 1903, Ivy Lee, the father of modern PR and best known for his work with the Rockefeller Family, started his consultancy. Theories of public communication based on persuasion and identity can be traced back to ancient Greece and Aristotle's "Rhetoric."
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