A friend of mine, a journalist with impeccable credentials, went to work for Alibaba’s in-house content. Totally different set up. Transparent, obviously there to support corporate but by adding genuine content in areas important to its customers, eg high end retailers, rather than stories about alibaba itself. Growing e-commerce rather than cheerleading the company.
Great piece and analysis. Spot on!
Cool article. I'd like to see more like this.
"It’s far better to say, “We work at Tencent and here’s our insider take” than to pretend you’re objective when you’re not."
Quite frankly, someone named "Tencent Insider" would get more subscribers than "Tenchnology".
Random, but good to see you on the World Business Report yesterday.
Thanks! 😊
A friend of mine, a journalist with impeccable credentials, went to work for Alibaba’s in-house content. Totally different set up. Transparent, obviously there to support corporate but by adding genuine content in areas important to its customers, eg high end retailers, rather than stories about alibaba itself. Growing e-commerce rather than cheerleading the company.
I think I know who you are speaking of 😄. Alizia pre-covid was the gold standard.
such a great piece!!