Temu's PR Strategy of Saying Very Little
All about Chinese Cross border e-commerce, my Elle Woods moment and musings on doing my own PR
Greetings and salutations! I hope you are relishing the beauty of fall wherever you are. The past few weeks have been a whirlwind for me personally and the world at large. I hope you are keeping your loved ones close and gathering strength from all the places you can find it.
Last week,The Guardian’s Helen Davidson reached out to me for a Temu story she’s writing. (The full piece is live now, and you can read it here!) In the same week, I was invited to participate in a one-hour panel discussion about cross-border commerce on Pheonix TV and contribute to an upcoming story in the Rest of the World. And in thinking about what I wanted to say, I went down the rabbit hole on all things on cross border e-commerce, and came out of these experiences thinking more about “PR best practices.”
Temu’s PR dao of non-action 无为而治
I set out to answer these questions:
How does Temu benchmark against other cross-border e-commerce platforms?
Does …
