🎙️What has Anta done wrong in PR for its Amer Sports IPO, Messi's avoidable PR scandal in Hong Kong and Tokyo

Calling the Shots X Following the Yuan podcast

Feb 15, 2024

∙ Paid

Happy Year of the Dragon!

Following our recent substack collab, Yaling Jiang and I recorded a podcast episode unpacking Amer Sports’ (Nasdaq: AS) IPO in this piece here.

In the podcast, we also delved deeper as to what could’ve been prepared from the corporate PR side, and whether the China shedding strategy works.

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A guest post by

Yaling Jiang

Using my training in translation and journalism for independent China research. The biggest China trend nerd. Co-founder of events nonprofit People's Square.