3 Comments
User's avatar
Bjoern Ognibeni's avatar

"Reposition Around Value—Not Just Price!" 💯 Exactly right.

Shein can do so much more with its supply chain model than just sell cheap fast fashion. And both companies now have millions of MAUs which they can easily reach without paying anyone. There are far worse strategic positions to be in...

Expand full comment
Shank Hu's avatar

Simple , focus on NON-US markets, world is plenty big without the US.

Expand full comment
Ivy Yang's avatar

I'm not sure about that, the US is still one of the most lucrative.

Expand full comment