Calling the Shots Field Guide #1 Building Global Trust
I wrote a Field Guide on China Shedding and will host a working session to chat comms and PR
I’ve been tracking China-shedding strategies since Hillhouse and GGV relocated and changed names two years ago, Temu said it was Boston-based, and Bytedance redomiciled to Singapore. It was news back then, and now it’s just standard procedure.
Manus is the latest example, and the cleanest break yet. As I explained in this post, most of the conversation around China-shedding focuses on the companies themselves. What structure did they use? Where did they relocate? How did they cut ties? But what Manus did right was understand the power of influence.
What was the communication strategy that made it credible? Because even with the perfect legal structure, if the narrative doesn’t hold across different stakeholder groups, the structure doesn’t matter.
So I wrote a field guide on how to build global trust. Effective global communication is built on reputation, market trust, and geopolitical context. For this one, I’m focusing on Singapore as the destination for companies with Chinese roots.
This guide is written for investors, financial and operating partners, and legal, compliance, and advisory firms working with companies with China affiliations. The deck is not a thought piece and focuses on how those relationships are communicated, including how due diligence is articulated without sounding defensive and how exposure is credibly explained.
A China affiliation is a variable most stakeholders evaluate upfront. It is not necessarily a dealbreaker, but something that needs to be understood and managed.
You can download the full Field Guide by becoming a supporter of Calling the Shots.
