Really great article, very insightful! (Rednote/Xiao Hong Shu & Deepseek) I guess you saw Jing Hu's and Grace Shao's recent articles? You're a joy to read!
For me, as a long standing communications managment professional over the past 40 years in several countries, your article demonstrates the lack of understanding and experience of the value of PR among newly minted Chinese firms that increasingly will have to meet the expectations of audiences in their new target markets.
Yes, agree Amy. I always have to remind graduate students that PR doesn't always have to equal good news, and "the news" in the West, doesn't always have to be bad news.
Really great article, very insightful! (Rednote/Xiao Hong Shu & Deepseek) I guess you saw Jing Hu's and Grace Shao's recent articles? You're a joy to read!
Great Article, as a Chinese learner I am staying on Red Note no matter what…. as for deepseek, staying to who cares about Western powers that be.
If you made a "section" on your Newsletter (top menu) on DeepSeek, I'd be very happy about it.
For me, as a long standing communications managment professional over the past 40 years in several countries, your article demonstrates the lack of understanding and experience of the value of PR among newly minted Chinese firms that increasingly will have to meet the expectations of audiences in their new target markets.
My thesis is the need to be in total control, which means having a 💯 positive story is the impossible KPI many head of comms have to contend with.
Yes, agree Amy. I always have to remind graduate students that PR doesn't always have to equal good news, and "the news" in the West, doesn't always have to be bad news.