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TikTok, Pop Mart and the Conditional Logic of Success
Emotional capitalism is the business model for both TikTok and Pop Mart
Oct 10
•
Ivy Yang
4
1
1
Arc’teryx × Cai Guo-Qiang: One Crisis, Two PR Strategies
Yet another example of dual-narrative gone wrong
Sep 23
•
Ivy Yang
15
7
Labubu and the Rise of Emotional Capitalism in Downturn-Era China
Reader, I became a Pop Mart convert to write this piece
Jul 7
•
Ivy Yang
32
3
5
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How NOT to Substack
Apr 1
•
Ivy Yang
37
8
10
Labubu and the Rise of Emotional Capitalism in Downturn-Era China
Jul 7
•
Ivy Yang
32
3
5
RedNote: How TikTok's Ban Sparked an Unexpected Cultural Bridge
Jan 17
•
Ivy Yang
31
5
9
Arc’teryx × Cai Guo-Qiang: One Crisis, Two PR Strategies
Sep 23
•
Ivy Yang
15
7
How DeepSeek is Forcing China's Tech Giants to Pivot
Feb 21
•
Ivy Yang
17
3
7
What Shein and Temu Should Say and Do Now
Apr 18
•
Ivy Yang
15
3
4
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How NOT to Press Release
A case study courtesy of Temu
May 23
•
Ivy Yang
10
8
4
The Subtle Persistence of China-Shedding
DeepSeek, Manus, and the uncomfortable truth behind identity, optics, and innovation
May 20
•
Ivy Yang
11
4
7
What Shein and Temu Should Say and Do Now
The Tariff Reckoning Version
Apr 18
•
Ivy Yang
15
3
4
How NOT to Substack
Lessons from Tencent’s "Tenchnology" Substack
Apr 1
•
Ivy Yang
37
8
10
The Quiet Logistics Revolution Reshaping Global E-commerce
J&T Express earnings, exporting logistics expertise, and more
Mar 14
•
Ivy Yang
16
1
4
Rolling with ChinaTech
DeepSeek the new benchmark, Rednote's missed opportunity, TikTok in limbo, and looming question of coexistence in the US-China tech landscape
Mar 3
•
Ivy Yang
6
2
How DeepSeek is Forcing China's Tech Giants to Pivot
Alibaba, Baidu, and Tencent's moves
Feb 21
•
Ivy Yang
17
3
7
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Calling the Shots 话语权时代
Bridging the U.S.-China Communications Gap: stories of wins and fails.
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Calling the Shots 话语权时代
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