Subscribe
Sign in
Home
Notes
Reputation and Comms
Company Analysis
Trends
Recommendations
Archive
About
Calling the Shots Field Guide #1 Building Global Trust
I wrote a Field Guide on China Shedding and will host a working session to chat comms and PR
Jan 28
•
Ivy Yang
5
1
Red Note Signals #5 When Chinese Virtual Boyfriends Go Global, Fans Dispute Their Chineseness
Peiyue and I go very deep on Chinese virtual boyfriends going global and Red Note Feminism
Jan 24
•
Ivy Yang
and
Peiyue Wu
16
4
Red Note Signals #4 CES 2026 Shows the U.S. Market Still Fuels China’s Tech Dream
CES was a big China go global party, was it worth it?
Jan 12
•
Ivy Yang
and
Peiyue Wu
12
5
1
Most Popular
View all
The Real “Peril”: When the Gatekeeper Shows His True Colors
Nov 18, 2025
•
Ivy Yang
53
8
17
How NOT to Substack
Apr 1, 2025
•
Ivy Yang
38
8
10
Labubu and the Rise of Emotional Capitalism in Downturn-Era China
Jul 7, 2025
•
Ivy Yang
32
3
6
RedNote: How TikTok's Ban Sparked an Unexpected Cultural Bridge
Jan 17, 2025
•
Ivy Yang
31
5
9
Arc’teryx × Cai Guo-Qiang: One Crisis, Two PR Strategies
Sep 23, 2025
•
Ivy Yang
16
7
Manus Shows How China-Shedding Works
Jan 5
•
Ivy Yang
17
2
4
Latest
Top
Discussions
Manus Shows How China-Shedding Works
The Manus deal shows how to survive reverse CFIUS: U.S. control, clean cut with China with no room for ambiguity.
Jan 5
•
Ivy Yang
17
2
4
Red Note Signals #3: Taiwan’s Red Note Ban and the Politics of Safer Targets
Taiwan’s recent decision to block Red Note turned into a textbook case of the forbidden fruit effect, where what is restricted instantly becomes more…
Dec 17, 2025
•
Ivy Yang
and
Peiyue Wu
12
9
5
From Crisis to WSJ Puff Piece: Arc’Teryx’s Luckiest Quarter Yet
Analysis of what’s missing from the WSJ story that resets the record in Arc’teryx’s favor
Dec 10, 2025
•
Ivy Yang
11
3
Red Note Signals #2 How an “Acquired” Italian Luxury Brand Stays Milanese in China
GIADA, a Chinese-Italian brand’s emotional-capitalism marketing playbook
Dec 8, 2025
•
Ivy Yang
and
Peiyue Wu
10
4
Red Note Signals #1: China’s New Way of Coping with Anxiety: Self-Diagnosed ADHD
Inaugural piece focuses on mental health and the wave of people informally “diagnosing” themselves with ADHD on Red Note
Nov 25, 2025
•
Ivy Yang
15
3
The Real “Peril”: When the Gatekeeper Shows His True Colors
On the latest Larry Summers story in the Harvard Crimson
Nov 18, 2025
•
Ivy Yang
53
8
17
TikTok, Pop Mart and the Conditional Logic of Success
Emotional capitalism is the business model for both TikTok and Pop Mart
Oct 10, 2025
•
Ivy Yang
5
1
1
See all
Calling the Shots 话语权时代
Bridging the U.S.-China Communications Gap: stories of wins and fails.
Subscribe
Recommendations
View all 52
Ginger River Review
Jiang Jiang
Sinica
Kaiser Y Kuo
High Capacity
Kyle Chan
Imagethief - by Will Moss
William Moss
AI Supremacy
Michael Spencer
Calling the Shots 话语权时代
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
