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Calling the Shots Field Guide #1 Building Global Trust
I wrote a Field Guide on China Shedding and will host a working session to chat comms and PR
Jan 28
•
Ivy Yang
6
1
Once a Year on Red Note: Are TikTok Refugees Becoming Digital Migratory Birds?
Red Note Signals #6 in light of the recent TikTok news
Jan 27
•
Ivy Yang
and
Peiyue Wu
19
5
Red Note Signals #5 When Chinese Virtual Boyfriends Go Global, Fans Dispute Their Chineseness
Peiyue and I go very deep on Chinese virtual boyfriends going global and Red Note Feminism
Jan 24
•
Ivy Yang
and
Peiyue Wu
16
4
Red Note Signals #4 CES 2026 Shows the U.S. Market Still Fuels China’s Tech Dream
CES was a big China go global party, was it worth it?
Jan 12
•
Ivy Yang
and
Peiyue Wu
12
5
1
Manus Shows How China-Shedding Works
The Manus deal shows how to survive reverse CFIUS: U.S. control, clean cut with China with no room for ambiguity.
Jan 5
•
Ivy Yang
17
2
4
December 2025
Defy Drift: The Signals I’m Watching in 2026
Emotional capitalism everywhere. AI outpacing governance. Motherhood as a battleground. Communications in a fragmenting media landscape...
Dec 29, 2025
•
Ivy Yang
10
2
2
Red Note Signals #3: Taiwan’s Red Note Ban and the Politics of Safer Targets
Taiwan’s recent decision to block Red Note turned into a textbook case of the forbidden fruit effect, where what is restricted instantly becomes more…
Dec 17, 2025
•
Ivy Yang
and
Peiyue Wu
12
9
5
From Crisis to WSJ Puff Piece: Arc’Teryx’s Luckiest Quarter Yet
Analysis of what’s missing from the WSJ story that resets the record in Arc’teryx’s favor
Dec 10, 2025
•
Ivy Yang
12
3
Red Note Signals #2 How an “Acquired” Italian Luxury Brand Stays Milanese in China
GIADA, a Chinese-Italian brand’s emotional-capitalism marketing playbook
Dec 8, 2025
•
Ivy Yang
and
Peiyue Wu
10
4
November 2025
XPENG Turns Crisis PR Into Influencer Content
A breakdown of how the Chinese EV brand XPENG turned customer complaint into content—and what real crisis and safety comms would look like
Nov 29, 2025
•
Ivy Yang
10
8
6
Red Note Signals #1: China’s New Way of Coping with Anxiety: Self-Diagnosed ADHD
Inaugural piece focuses on mental health and the wave of people informally “diagnosing” themselves with ADHD on Red Note
Nov 25, 2025
•
Ivy Yang
15
3
The Real “Peril”: When the Gatekeeper Shows His True Colors
On the latest Larry Summers story in the Harvard Crimson
Nov 18, 2025
•
Ivy Yang
53
8
17
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