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From Crisis to WSJ Puff Piece: Arc’Teryx’s Luckiest Quarter Yet
Analysis of what’s missing from the WSJ story that resets the record in Arc’teryx’s favor
Dec 10
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Ivy Yang
10
1
Red Note Signals #2 How an “Acquired” Italian Luxury Brand Stays Milanese in China
GIADA, a Chinese-Italian brand’s emotional-capitalism marketing playbook
Dec 8
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Ivy Yang
and
Peiyue Wu
9
4
Red Note Signals #1: China’s New Way of Coping with Anxiety: Self-Diagnosed ADHD
Inaugural piece focuses on mental health and the wave of people informally “diagnosing” themselves with ADHD on Red Note
Nov 25
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Ivy Yang
12
3
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The Real “Peril”: When the Gatekeeper Shows His True Colors
Nov 18
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Ivy Yang
51
6
17
How NOT to Substack
Apr 1
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Ivy Yang
37
8
10
Labubu and the Rise of Emotional Capitalism in Downturn-Era China
Jul 7
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Ivy Yang
32
3
5
RedNote: How TikTok's Ban Sparked an Unexpected Cultural Bridge
Jan 17
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Ivy Yang
31
5
9
Arc’teryx × Cai Guo-Qiang: One Crisis, Two PR Strategies
Sep 23
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Ivy Yang
15
7
How DeepSeek is Forcing China's Tech Giants to Pivot
Feb 21
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Ivy Yang
17
3
7
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The Real “Peril”: When the Gatekeeper Shows His True Colors
On the latest Larry Summers story in the Harvard Crimson
Nov 18
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Ivy Yang
51
6
17
TikTok, Pop Mart and the Conditional Logic of Success
Emotional capitalism is the business model for both TikTok and Pop Mart
Oct 10
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Ivy Yang
4
1
1
Arc’teryx × Cai Guo-Qiang: One Crisis, Two PR Strategies
Yet another example of dual-narrative gone wrong
Sep 23
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Ivy Yang
15
7
Labubu and the Rise of Emotional Capitalism in Downturn-Era China
Reader, I became a Pop Mart convert to write this piece
Jul 7
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Ivy Yang
32
3
5
How NOT to Press Release
A case study courtesy of Temu
May 23
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Ivy Yang
10
8
4
The Subtle Persistence of China-Shedding
DeepSeek, Manus, and the uncomfortable truth behind identity, optics, and innovation
May 20
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Ivy Yang
11
4
7
What Shein and Temu Should Say and Do Now
The Tariff Reckoning Version
Apr 18
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Ivy Yang
15
3
4
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Calling the Shots 话语权时代
Bridging the U.S.-China Communications Gap: stories of wins and fails.
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Calling the Shots 话语权时代
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